John Deere Dealership Management Program: Internship

Goal

Understand a broad spectrum of management activities in a John Deere dealership.

Plan and evaluate a demonstration program for a given piece of equipment.
Generate a customer profile for a portion of, or all customers.
Follow up on sales of new or used complete goods, parts or service.
Develop Parts CORPS with selected customers, using customer information and surveys to determine the best customers.
Develop a special tool inventory and check out system.
Create a parts department index for dealer personnel to use while assisting a customer when purchasing parts without serial numbers.
Develop a used equipment check sheet and cost sheet inventory system to aid the sales department in establishing actual cost versus selling price and include in service records.
Develop a system for waste disposal and proper handling of toxic chemicals. (This might include an OSHA survey prior to the student coming to the dealership and include any recommendations for improvements).
Develop a merchandising plan for the show room and display lot.
Lay out an in-house floor plan to use existing floor space more efficiently.
Perform a customer market survey.
Given the current customer base at the dealership, prepare a report on proper equipment sizing for customers in the dealer's trade area.

Summarize the internship experience in a written report and oral presentation to fellow students, agricultural systems management faculty, dealership personnel, and John Deere Company personnel.